Starting a new chapter with Essencap

Case study

My Role:
Business Consultation, Branding Design, Website Design, Copywriting

Essencap is a financial loaning firm supporting businesses in real estate acquisitions, and came to me seeking a fresh corporate identity experiencing and expecting significant growth in size and in market.

My process began with client consultation, questionnaires and requirements, proposals, budget and timeline alignment, before moving to benchmarking research of competitors and liquid expectations, moodboarding, sketching, color scheming, logo concepts. Deliverables included presentations, brand guides, exported logos, website redesign, and developer ready spec packages.

The intention was to create a professional identity that bolsters its image from a consultant role to a large company. However, upon examining competitors and audience, a forward-thinking confidence and a sense of innovation was required. As such, diagonal grid-breaking motifs were thematically dominant to instill a feeling of growth and risk, while the colour scheme, typography and layouts continue to ground the designs with a reliable business demeanor.

A glimpse of the deliverables which included responsive web design, powerpoint presentation templates, business cards, letterheads, brand guide and more.