Riding the wave with Pipeline

Case study

My Role:
Branding, Web, Presentation Design

Pipeline is a new digital and performance marketing agency, a brand launching under parent company, Jumbleberry, As part of our engagement, I was responsible to consult for and redevelop the brand identity, which resulted in logo, guide, digital and physical assets, landing pages and more.

Pipeline works with upbeat small scale and time-limited businesses requiring an attractive and progressive design. The client had a specific request for ocean and retro surf motifs and a font suggestion, which were carefully considered and custom designed into an overall modern, digital, social and tech-saavy brand. A memorable iconic logotype and mark will appeal to saavy clientele who are keen to benefit from digital marketing on platforms like Facebook, Instagram, Twitter, Snapchat, TikTok.

With a theme of riding the wave, and following the pipeline, the brand exudes dominance of trendy digital and social landscape.

More details to come.

Original proposed branding and requested font: