Being bold and unapologetic with Vice Avenue

Case study

My Role:
Branding Design, Packaging Design, Website Design

Vice Avenue is an alternative rock band looking for a fresh and bold image and packaging design for their latest release, Vices, after going through some changes to their band roster and starting off with a new name. Composed of four members, their sound combines a unique blend of power vocals, abstract electronic ambience, syncopated drum rhythms and heavily effected guitars.

Deliverables included a new identity design package, such as the logo that combines the V and A with the visual representations of the clamping of a vice and black strips of paved road, the new album packaging, marketing campaign collateral, tour posters, and a responsive website.

More details to come.